Marriott Signs First St. Regis Hotel in UK

(28 Feb 2022)  Marriott has signed a management agreement with Cola Holdings and The Westbury Hotel Limited to bring the luxury St. Regis brand to the well-heeled area of Mayfair, London.

Located on the corner of Bond Street and Conduit Street, the St. Regis London is expected to open in 2023.

Plans call for an extensive $122 million dollar redevelopment and transformation of the former Westbury Mayfair Hotel, with the addition of an eighth floor.

The hotel, which is expected to open with 196 rooms and suites, will be designed by Peter Newman-Earp of Morrison Design with interiors by Richmond International.

Rendering of the lobby at The St. Regis London

Furthermore, the property is set to receive an extension to the rear of the hotel, creating enhanced public areas, along with renovations to the façade of the building and the drop-off area outside of the main entrance.

Design plans include a signature restaurant, speakeasy jazz bar, fitness center and spa.

The St. Regis London will honor the building’s heritage by retaining the iconic Polo Bar, originally designed for the Phipps family of America, avid polo players and creators of the Westbury Hotel in New York and London.

“This is a pivotal moment for St. Regis Hotels & Resorts as we bring this cherished brand to the United Kingdom. St. Regis offers an exquisite experience inspired by the exceptional private retreats of its founding family, the Astors, whose commitment to excellence, sophisticated style, and passion for innovation continue to define the guest experience today,” said George Fleck, Vice President and Global Brand Leader, St. Regis Hotels & Resorts. “We are delighted to bring the brand’s timeless legacy, cherished traditions and bespoke service to one of the finest addresses in London and look forward to becoming the city’s most glamorous destination for locals and travelers alike.”

Marriott currently operates 16 properties under the St. Regis brand across Europe, the Middle East and Africa.