Hotel Revenue: Sabre Completes Initial Phase of SynXis Retail Studio Rollout

(28 June 2022, 10:45 +07)  Sabre has completed the initial phase of its SynXis Retail Studio rollout, a solution designed to transform the future of hotel retailing and deliver a more personalized travel experience to guests.

Hong Kong-based Cordis Hotels and Resorts, part of Langham Hospitality Group, has been a pilot customer for SynXis Retail Studio since 2019.

Despite the challenges brought about by the pandemic, since the introduction of SynXis Retail Studio, Cordis has seen a 53% increase in experiences, a 46% increase in merchandise, and a 35% increase in services sold per room night, as compared to the same period in 2019.

SynXis Retail Studio is designed to transform the future of hotel retailing

SynXis Retail Studio, which is the latest solution to be added to the SynXis platform, enables hoteliers to diversify to retail goods, services, experiences, merchandise, policies and more by attribute at the point of distribution. This ability to retail virtually anything results in more opportunities to create additional revenue streams outside of the hotel room.

“SynXis Retail Studio is a game-changer,” said Scott Wilson, President, Sabre Hospitality. “With the development of this revolutionary technology, we seek to re-define the way hoteliers do business and place a greater focus on guest experience. At Sabre, we have been intensively focused on powering a wide array of integrated, efficient, and easy-to-use solutions that help unlock exceptional value and revenue for hoteliers. The results that we have seen through the pilot phase of SynXis Retail Studio show our success in achieving this and mark an important step towards our vision of truly personalized travel.”

SynXis Retail Studio is directly integrated with SynXis Central Reservations and SynXis Booking Engine, and among future functionalities it is expected to offer the opportunity to utilize predictive analytics via machine learning to optimize revenue.

“To succeed in the competitive industry that we face today, it is crucial that hoteliers have the right technology in place to meet customers’ expectations,” said Tom Winrow, VP Product Management, Sabre Hospitality. “With SynXis Retail Studio, hoteliers can sell virtually anything. The right combination of ancillaries and services will better position hoteliers to reinforce their brand proposition during the guest booking. SynXis Retail Studio has already supported double-digit revenue increases for our pilot properties, and we are excited to see the benefits for the wider industry as we move beyond the pilot phase.”

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