Yotel to Rebrand Hotel in Shoreditch, London

(03 Feb 2022)  Yotel has signed an agreement to rebrand the former East London Hotel as the Yotel London Shoreditch in April.

The property is owned by Crestline Investors and Avelios Investors and will be managed by Michels & Taylor.

The 161-room hotel, located in the heart of vibrant East London on Cambridge Heath Road, is the group’s fifth city centre hotel in the UK, the fourth franchise property, the second UK hotel conversion and the nineteenth hotel in operation globally. It is also the group’s second franchise and conversion deal in the UK in under three months.

The East London Hotel will be rebranded as the Yotel London Shoreditch in April

Less than three minutes’ walk away from Bethnal Green tube station, the Yotel London Shoreditch is also just a short walk away from London Fields, Broadway Market and Columbia Road.

As part of the conversion, the property will receive a light refurbishment to incorporate Yotel’s signature design and technology features. Guests will be able to check-in in under a minute on self-service stations and will be able to use their mobile devices as SmartKeys.

The hotel features a bar, restaurant and co-working space.

“Being able to secure two franchise deals in under three months is testament to the growing strength of the Yotel brand and its increased relevance in delivering low-touch high-tech hospitality experiences,” said Hubert Viriot, CEO, Yotel. “As with Yotel Manchester, Yotel London Shoreditch contributes to the more than 1,200 keys in our UK portfolio and is testament to the continuation of our hotel conversion strategy as well as our expansion plans in the UK and Europe whether through franchise or hotel management agreements. We are looking forward to emulating this strategy in other cities around the world.”

The group currently has 19 hotels in operation worldwide, from San Francisco to New York, Amsterdam to Istanbul, and all the way to Singapore.

The next Yotel to open will be Yotel and YotelPAD Miami in spring 2022, followed by Yotel Geneva later in the year.