Sterling Holiday Resorts Appoints Vikram Lalvani as MD and CEO

(05 Apr 2022, 11:34 +07)  Sterling Holiday Resorts, one of India’s leading leisure hospitality brands, has appointed Vikram Lalvani as Managing Director and CEO.

After seven years of overseeing various strategic responsibilities at Sterling, including customer engagement, revenue maximization, hotel sales and resort operations, Vikram takes over the role from Ramesh Ramanathan, who will continue to guide the company as Chairman.

Vikram Lalvani

Ramesh has been instrumental in steering the company’s turn-around. During his time, he has transformed the company from being a major player only in the time-share segment to a strong leisure hospitality player across all customer segments. Over the past decade, Sterling has expanded its footprint from 10 resorts to over 38 properties with over 2,500 rooms, spread across hills, beaches, jungles, rivers, heritage, pilgrimage and drive-to locations, pan-India.

“I am extremely pleased on the appointment of Vikram as Managing Director & CEO to lead Sterling towards newer avenues,” Ramesh said. “I look forward to working with him towards our common vision of making Sterling the no. 1 leisure hospitality brand in India. On behalf of the board and the team, we are confident that Vikram’s vast experience in the hospitality industry will be a huge advantage for us. His energy, passion and eye for detail will also boost the team in delivering exceptional services and make Sterling the preferred brand for our guests. I congratulate him and wish him all the best for his next chapter.”

In his previous role as COO of Sterling Holidays, Vikram was responsible for successfully strengthening the preferred partners’ network, launching new revenue focused projects and spearheading the aforementioned expansion across the country.

Vikram  has over 25 years of leadership experience in the industry and has held crucial positions in companies such as The Indian Hotels Co. Ltd. and Sutherland Global Services.

“I am honored to be given this responsibility,” Vikram said. “We will continue on the growth path set for us and drive to double our inventory and footprint to over 5,000+ rooms by 2025. With focus on digitization, we will bring innovation in services for our guests and create a unique place for Sterling in the leisure space. I look forward to further strengthening the brand and building market leadership in the coming years.”

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