Centara Rebrands 526-Room Hotel in Chiang Mai, Thailand

(06 Apr 2022, 12:12 +07)  Centara has has taken over the management of a 526-room hotel in Chiang Mai, Thailand.

The hotel, which was previously operating as the Holiday Inn Chiang Mai, has been rebranded as the Centara Riverside Hotel Chiang Mai.

Located close to the old town next to the Ping River and a 15-minute drive from Chiang Mai International Airport (CNX), the hotel’s guestrooms range in size from 45 to 223 square metres and feature floor-to-ceiling windows looking out over the city, Ping River and Doi Suthep.

Facilities at the hotel include a choice of F&B outlets, an outdoor swimming pool, sauna, steam rooms and 14 versatile indoor event and meeting spaces.

Deluxe Suite River View at the Centara Riverside Hotel Chiang Mai

“We are delighted to kick off our 2022 expansion drive by welcoming Centara Riverside Hotel to our growing portfolio, one of several hotels and resorts we plan to open this year,” said Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts. “Chiang Mai is a beautiful province, and we are excited to expand our footprint in the region through strategic partnerships including this one with Chiangmai Riverside Plaza Hotel Co., Ltd.”

Centara Riverside Hotel Chiang Mai is the group’s second hotel in the northern Thai city after Khum Phaya Resort & Spa which is a member of Centara Boutique Collection. A third Centara hotel flying the group’s COSI flag is in the pipeline and scheduled to open in Q1 2025.

“Chiang Mai is a key destination in Thailand for international as well as domestic travelers,” said Amarin Narula, Board of Director of Chiangmai Riverside Plaza Hotel Co., Ltd. “With this new partnership with Centara Hotels and Resorts, we are confident that it will strengthen our presence in both the leisure and MICE markets in Chiang Mai.”

Centara is aiming to expand its portfolio from 90 properties at present to around 200 hotels and resorts by 2026.

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