Accor Signs Distribution Agreement with Traveloka

(07 Apr 2022, 12:13 +07)  Accor has signed a distribution agreement with Traveloka.

The deal will initially cover Accor properties in 13 countries within Southeast Asia, though this may grow as Traveloka develops its international business into Europe and beyond.

The partnership will be supported with dedicated marketing initiatives such as in-app exposure, Traveloka LIVE and social media collaborations.

Suite Bedroom at the Raffles Hotel Jakarta

"Accor is the largest international operator of hotels in Southeast Asia with close to 380 hotels," said Kerry Healy, Chief Commercial Officer, Accor Southeast Asia, Japan & South Korea. "With international travel resuming at an incredible pace this year, we believe this is the perfect time to launch our distribution partnership with Traveloka, as they will be a key distributor and partner to support our growing pace across Indonesia and drive outbound travellers to other markets in Southeast Asia and beyond."

With a strong local customer base in the Southeast Asia region, the Traveloka app has been downloaded more than 100 million times and boasts more than 40 million monthly active users as of January 2022.

Alfan Hendro, Chief Operating Officer of Traveloka, said, "Our strategic partnership with Accor will continue to cement Traveloka's commitment in providing the best, seamless travel experience for our customers and accelerate stronger business growth in Southeast Asia. As a lifestyle superapp, we are revolutionizing lifestyle services for millions of consumers, redefining how they live, play, and discover new adventures in their very own backyards and across the world."

Accor's network in Southeast Asia is expected to surpass 500 properties by 2024.

See also: Exclusive Travel Industry Interview with Kurt Ekert, President of Sabre.