SAS Appoints Ann-Sofie Hörlin as Head of Sustainability

(08 Apr 2022, 11:54 +07)  Scandinavian Airlines (SAS) has appointed Ann-Sofie Hörlin as Head of Sustainability.

Ann-Sofie Hörlin

Ann-Sofie has extensive experience working on sustainability within the aviation industry, most recently as Head of Sustainability at Malmö Aviation and BRA.

In recent years, Ann-Sofie has also worked as an Investment Manager at Almi Invest and has held several board positions in growth companies.

For the past decade, SAS has been spearheading efforts to make air travel more sustainable. SAS’ ongoing transformation towards sustainable aviation has previously been led by Lars Andersen Resare, who has left SAS for other opportunities outside company.

“I am very pleased to welcome Ann-Sofie Hörlin to SAS,” said Carina Malmgren Heander, Executive Vice President and Chief of Staff at SAS. “Ann-Sofie brings extensive experience from sustainability work to our company, and she will be absolutely instrumental in driving SAS’ ambitious sustainability agenda to reduce SAS CO2 emissions with 25% by 2025.”

Positive Outlook for SAS

More than 1.4 million passengers traveled with SAS in March, an increase of 360% compared with the same month last year.

SAS’ capacity increased during the month by approximately 190% when compared with March 2021.

In comparison with February 2022, the total number of passengers increased more than 50% and capacity jumped 30%. The flown load factor for March 2022 was 69%, an improvement of 38 percentage points compared to March 2021.

“The passenger numbers this month are the highest since the pandemic hit in March 2020,” said Anko van der Werff, President & CEO of SAS. “The ramp-up continues and we are increasing our capacity toward the summer peak season, also on the back of improved sales trends. We have added flights and destinations to the Mediterranean as well as to North America, that will be operated with our new, fuel efficient A321LR aircraft. At the same time, the need for transformation of our company remains and we continue with the SAS Forward plan, to secure a competitive and financially strong SAS for the future.”

See also: Exclusive Travel Industry Interview with Kurt Ekert, President of Sabre.