Malaysia Airlines Expands Partnership with Amadeus

(08 Apr 2022, 11:47 +07)  Malaysia Airlines has expanded its partnership with Amadeus, renewing its Amadeus Altéa Passenger Service System contract and signing a multi-year deal that will see the airline adopt Altéa NDC, Reference Experience and Dynamic Intelligence Hub.

The airline has also renewed and expanded its multi-year air content distribution partnership.

Glen Oliveiro, Senior Vice President, Greater China & Southeast Asia, Amadeus, said, “We are excited that Malaysia Airlines is using Amadeus’ technology to support its digital transformation. Open source, cloud-based systems, and next-generation retailing capabilities will be the engine powering recovery, and we are at the forefront of these technologies in the travel industry. We are very excited to collaborate with Malaysia Airlines in creating smoother travel journeys for its customers thanks to innovative technology.”

Malaysia Airlines Boeing 737. Picture by Steven Howard of TravelNewsAsia.com

With the seamless integration of Altéa NDC with the Amadeus Travel Platform, travel retailers will soon be able to access Malaysia Airlines’ full range of NDC-enabled content with full servicing functionalities.

Amadeus Altéa NDC offers modern retailing capabilities and a more convenient and direct way to book flights. Other capabilities include dynamic pricing and personalization, access to richer content, the ability to select seats which will all be implemented progressively.

The Amadeus Altéa Suite, a key component in the partnership, includes passenger servicing solutions, web booking, merchandising and data management. The benefits of using the Altéa PSS extend to Amadeus travel sellers as well. They have the advantage of working on the same technology platform that airlines use, giving them access to real-time data.

Additionally, Malaysia Airlines will leverage Reference Experience, an open platform that will enable the airline to be more agile and user-friendly in the digital space while increasing conversion that leads to improved revenue.

The Amadeus’ Dynamic Intelligence Hub (DIH), a real-time data engineering platform will centralize Malaysia Airlines’ data, integrating systems and automating business processes with Artificial Intelligence (AI).

Group Chief Executive Officer of Malaysia Airlines, Izham Ismail, said, “Malaysia Airlines has taken a step in the right direction in adopting NDC, as modernizing airline retail is essential for the entire business travel community. We are pleased to take our partnership further after having an incredible journey with Amadeus, supporting our transformation goals which is an important part of our long-term business plan. We are confident that with new technology solutions from Amadeus beyond the Passenger Service System, we can offer relevant and richer shopping experiences by allowing customers to personalize their travels to an unprecedented level, ultimately realizing our aspirations of becoming Asia’s leading travel and aviation services group.”

See also: Future of Airline Distribution and NDC - Interview with Yanik Hoyles, IATA and Exclusive Travel Industry Interview with Kurt kert, President of Sabre.