Swiss-Belhotel Aiming to Double Portfolio by 2030

(09 May 2022, 10:42 +07)  Swiss-Belhotel recently signed a memorandum of understanding with the Odyssey Group to support its expansion in Japan.

Odyssey is one of Asia's leading private market asset managers. Its team in Japan - comprising of a network of partners, consultants, contractors and service providers - specialises in identifying, acquiring and managing Japanese hospitality real estate assets.

The MOU is part of Swiss-Belhotel's ambitious expansion plans which are focused on Central and Southeast Asia, the Middle East and Africa.

“These regions hold enormous potential for our brands and are important growth markets for us,” said Gavin M. Faull, Chairman and President of Swiss-Belhotel International. “Today we are at 125 hotels and are aiming towards a healthy growth of 250 hotels by 2030.”

Swiss-Belresort Tuyen Lam Da Lat in Vietnam

As part of its robust expansion in Southeast Asia, Swiss-Belhotel recently set up a regional office in Thailand. The company is looking to capitalize on new opportunities in priority markets like Thailand and Vietnam where it has multiple hotel projects in advanced negotiations.

“While we are particularly pleased with our progress in Thailand and Vietnam, Southeast Asia as a whole offers tremendous opportunity to expand our footprint further,” Mr, Faull added. “Our collaboration with the Odyssey Group, which is one of Asia’s leading mid-market private market asset managers providing differentiated and bespoke investment solutions across multiple asset classes, is aimed at bolstering our expansion in Japan.”

As the travel market continues to recover, Swiss-Belhotel International is also looking to increase its presence in Africa with several deals under negotiation.

“African countries are still underserved by branded hotel supply despite solid domestic demand. We are witnessing strong owner interest in our brands across Africa with many promising opportunities in the pipeline that we expect to finalise soon,” said Mr. Faull.