Emirates Shares Insights into Inflight Wine
Selection and Consumption
(11/12/23)
As part of a continuous investment into the
inflight experience, Emirates boasts one of the most extensive wine cellars
of any airline, with dedicated facilities in France currently
housing around 6 million bottles of fine wine, some of which won’t
be served until 2037.
The airline is introducing a new array of wines
onboard flights this month, as the previous year’s investment into
wine and Champagne tops AED 186 million.
In the coming months Emirates will introduce a
selection of select white Burgundy wines, including
prestigious Premier and Grand Crus wines such as Montrachet 2011,
Chevalier-Montrachet 2013 and Corton-Charlemagne 2014, as well as
some special red Burgundy wines, primarily Grand Crus like Échezeaux, Clos Vougeot and Chambertin.
The airline is also planning to introduce several
First Growths from Bordeaux in the coming years, from the renowned
estates of Château Mouton Rothschild, Château Margaux, Château
Haut-Brion, Château Cheval Blanc and Château d'Yquem.
First
Growth refers to the topmost level of the Bordeaux Classification
of 1855, where châteaux were graded on their quality, price and
reputation, as requested by Emperor Napoleon III.
Currently, Emirates offers 36 different varieties
of French wines and Champagnes onboard its aircraft.
The carrier's stringent criteria for wine selection
includes a highly detailed process, choosing wines that are known
to excel both on the ground and at altitude. Key factors considered include fruit content,
acidity, tannin levels, and the influence of oak.
Equally crucial
is the wine's maturity, which directly impacts tannin
levels. Many of the selected wines are crafted to be enjoyed after
significant ageing and Emirates' cellar includes wines that date
back to the 2003 vintage.
Bordeaux wines designated for Business
Class undergo a minimum ageing period of 8-10 years, while those
in First Class receive a minimum of 12-15 years of ageing.
Each of Emirates' four cabins feature a distinct
wine selection, which is updated every two weeks.
In Economy Class, passengers are offered one red and one
white wine. Recent additions
include ‘AOP’ and ‘Biodynamic’ wines from M. Chapoutier, Domaines
Baron de Rothschild, a South African Sauvignon Blanc from
sustainability champion, Gabb family and Antinori Santa Cristina
red wine.
In Premium Economy, the airline serves sparkling
vintage wine, premium red and white wines,
including Château La Garde 2011, Cloudy Bay Sauvignon Blanc and Domaine Chandon 2016 – a sparkling wine that is exclusive in the
sky to Emirates Premium Economy.
In Business and First Class, the wine selection is
tailored into six regions: the UK and USA, Europe, Africa,
Middle East, Australasia and Asia. This approach allows Emirates
to offer wines closely aligned with the taste preferences of
passengers from those regions, and allows travellers to sample
wines from the regions they will be visiting.
Emirates
also offers some delicious premium Port wines, including vintage Tawny Ports such
as the 1979 Graham’s and the 1981 from Dow's.
The airline has invested more than USD 1
billion in its wine programme since 2006.
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