Sabre to Share Latest Travel Industry Trends at ITB Berlin 2023

Dark/Light Mode (14/02/23)  Some of Sabre's top management will take the stage at this year’s ITB Berlin Convention to share insights on the latest trends and developments in the travel industry, the evolution of consumer expectations, and recent developments and innovations.

Garry Wiseman (pictured), Sabre Travel Solutions’ chief product officer, will share his perspective on travel from twenty years in technology roles outside the tourism industry in an executive interview on 8 March at 12:10.

Garry joined Sabre in 2022 as chief product officer after holding executive roles at some of the world’s largest technology companies, including Dell, Microsoft, eBay and Salesforce.

Garry Wiseman

In his session, Garry will share his perspective from twenty years in technology roles outside the travel industry and discuss why he sees the industry having significantly more potential to leverage technology to deliver an enhanced, more personalized customer experience.

In addition:

- Traci Mercer, SVP - Lodging, Ground & Sea at Sabre Travel Solutions, will join two panels: one on gender equality in tourism (8 March at 14:00), the other on the transformation of the tour operator business (7 March at 15:00);

- A panel, focused on total revenue and the future of retailing in the hospitality industry, will feature Frank Trampert, SVP and Global Managing Director of Sabre Hospitality (7 March at 13:00); and

- Salman Syed, Vice President - Agency Sales EMEA at Sabre Travel Solutions, will participate in a panel on the role of technology in making corporate travel more sustainable (9 March at 15:00).

Sabre will also be present at ITB Berlin with two trade fair booths, one dedicated to its airline IT and travel distribution business, the other focused on hospitality IT.

In Hall 5.1, Booth 106, Sabre Travel Solutions will unveil a new, state-of-the-art tool for the leisure marketplace that makes it simpler and more efficient to shop, book and manage tour packages.

Developed in partnership with German travel IT company, Peakwork, the solution is expected to be rolled out in Germany starting in the third quarter of 2023.

Other highlights include the workflows in the point-of-sale tools Sabre Red 360 and GetThere for booking NDC-enabled content as well as accommodation through Sabre’s Content Services for Lodging, a technology solution that integrates multiple sources of lodging content including from Sabre’s GDS and aggregators.

Also showcased will be Sabre Virtual Payments, an automated end-to-end virtual payment solution that is a key focus area for Sabre following the acquisition of Conferma Pay in 2022 and the strategic partnership with Mastercard.

In Hall 9, Booth 207, Sabre Hospitality will feature SynXis Retail Studio, an e-commerce and retailing solution, empowering hoteliers to manage, distribute and fulfill unlimited non-room and room offers to help drive brand differentiation, maximize revenue, and personalize the customer experience.

Also featured will be Nuvola, a prominent provider of hotel service optimization and guest engagement software allowing hoteliers to connect their teams and elevate services, that was acquired by Sabre in 2022.

ITB Berlin

Since ITB Berlin was established in 1966, the event has become one of the world's largest and most important travel industry events.

In 2022, it took place as a virtual event and registered 60,700 attendees from 125 countries who took part in more than 100 sessions featuring 223 speakers.

In 2019, before the pandemic, ITB Berlin attracted around 10,000 exhibitors from 181 countries who displayed their products and services to some 160,000 visitors, including 113,500 trade visitors.

This year, ITB Berlin will take place 7-9 March.

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