Qantas Targets Growing Event Tourism Market with Ticketek Partnership

Dark/Light Mode (14/12/23)  Members of Qantas' frequent flyer programme will soon be able to earn and use points when booking live events and experiences, get access to pre-sales, and be able to enjoy new ticket and travel packages, as part of a new partnership with Ticketek.

Expected to begin in March 2024, frequent flyers will be able to use Qantas Points towards select Ticketek events and experiences, with the ability to earn Qantas Points on select Ticketek products following shortly after.

Members are already in line to receive access to exclusive pre-sales and special offers, as well as new entertainment packages that combine event tickets with flights and hotels.

Members of Qantas' FFP will soon be able to use points towards select Ticketek events and experiences

The new ticket and travel packages are designed to meet the growing demand for a more seamless experience for the millions of people who travel to events every year.

“Across all live events, we are aware that almost one in five ticket purchases is made by an interstate or international visitor, which clearly showcases that live entertainment is a major motivator for short-stay travel across borders,” said TEG CEO, Geoff Jones. “At Ticketek we believe nothing beats the live experience and this alignment will ensure Qantas’ frequent flyers will have ample opportunities to secure tickets to some of the biggest live events making their way to Australia.”

To celebrate the partnership, Ticketek and Qantas Frequent Flyer have launched the following three entertainment packages:

- The newly announced Jerry Seinfeld Live – Third Sydney Show, Qudos Bank Arena, on 16 June 2024;

- Australia vs West Indies Cricket Test Series, The Gabba, 25-29 January 2024; and

- Lightscape Melbourne, Royal Botanic Gardens, 14 June – 4 August 2024.

Qantas research shows that nearly half of Frequent Flyers say that coordinating flights and hotels is a barrier to attending the sport, music, theatre and arts events they wanted to attend outside their home cities.

“Making it easier for our members to enjoy special moments and memorable events has always been a key part of the Qantas Frequent Flyer program, and this partnership is going to make more of those experiences possible,” said Qantas Loyalty CEO, Olivia Wirth. “With more than 20,000 live events each year across entertainment, sport and theatre, partnering with Ticketek opens up significant opportunities for Frequent Flyers to get even more value from their membership and their Qantas Points. We know that live events are a big driver of travel so we’ve worked with Ticketek to curate packages for our members that bundle tickets, flights and accommodation for an all-inclusive and seamless experience.”

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