Rosewood Appoints Joerg Zobel as COO

Mon, 14 August 2023

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Rosewood Appoints Joerg Zobel as COO

(14/08/23) Rosewood has appointed Joerg Zobel as Chief Operating Officer.

Based out of Rosewood’s Hong Kong headquarters, he will join the company on 25 September 2023, reporting directly to Sonia Cheng, Chief Executive Officer.

Jeorg Zobel

Joerg will head the group’s global operations across its four brands including Rosewood Hotels & Resorts, New World Hotels & Resorts, Asaya, and Carlyle & Co.

In his most recent role prior to joining Rosewood, Joerg served as CEO and Chairman of the Board of Eschenbach Optik GmbH, one of Europe’s largest eyewear groups.

Before that, he work as General Manager, Asia Pacific for Puma, and is also a published author who has written about a diverse array of topics from industry disruption to the pursuit of happiness.

“Joerg’s many achievements leading global companies to operational and commercial success align perfectly with the ambitious vision we’ve set for Rosewood Hotel Group as we continue to expand beyond traditional hospitality,” said Sonia Cheng. “We’ve chartered a new path for Rosewood across multiple touchpoints of the business, and we are confident Joerg will drive our operations to deliver on this vision.”

With 46 hotels, resorts and private member clubs, currently operating, Rosewood’s pipeline is at its strongest in history, with 38 projects under development and future openings in Italy, Austria, Netherlands, United Kingdom, Qatar, Saudi Arabia, China, Japan, Korea, Vietnam, Maldives, United States and Mexico.

That pipeline includes 27 new projects for Rosewood Hotels & Resorts, six stand-alone projects for Rosewood Residences, and five for New World Hotels & Resorts.

Asaya, Rosewood’s well-being concept, currently operates in five destinations with 28 future openings planned, while Carlyle & Co. is the group’s private members club which launched in Hong Kong in 2021 as the flagship, with plans to expand globally.

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