Howden Becomes a Principal Partner of The British & Irish Lions

Dark/Light Mode (17/07/23)  Howden has become a Principal Partner of The British & Irish Lions for the next four years and will be the official front of shirt/jersey sponsor for the upcoming 2025 Lions Tour to Australia.

The new partnership will also see Howden support the Lions at a community level via the Lions Origin Clubs, championing clubs that have helped shape the future of the team by producing and guiding players on their rugby journey.

The British & Irish Lions played the Barbarians in Hong Kong on 1 June 2013 on their way to Tour Australia. Picture by Steven Howard of TravelNewsAsia.com

"The landscape for rugby and wider sport has been challenging over the past couple of years when you consider in particular the impact of the global pandemic and we ourselves experienced this first hand on our last tour to South Africa in 2021. Thankfully, we are in a much stronger position now and excited at what is to come," said Ben Calveley, CEO The British & Irish Lions. "As a business, the wide range of services and solutions Howden provides are designed to protect organisations for the future. As we embark upon a hugely exciting period and look to establish The British & Irish Lions as the most successful and admired sporting brand both on and off the pitch, having the support of a strong and stable organisation like Howden makes a lot of sense for us."

Alongside the 2025 Tour and community partnership, the London-based insurance group will expand their investment into the Lions Women’s programme as The British & Irish Lions explores the possibility of a historic inaugural Lions Women’s Tour.

"I’m thrilled that we are partnering with such an iconic British and Irish brand as we look towards 2025 for the men in Australia and as we play a part in investing in the women’s game and the hugely exciting prospect of an inaugural Lions Women’s Tour," said David Howden, Founder and CEO, Howden Group. "I’m particularly proud that we will be supporting Lions Origin Clubs through our 200 branches and our 6,500 employees in our communities across the UK and Ireland. Our colleagues in Australia will of course also be eagerly anticipating the 2025 Tour."

Rugby pictures: Pictures from 2019 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2016 Cathay Pacific / HSBC Hong Kong Sevens, Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015, Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong Kong, Pictures of Singha Thailand Sevens 2015, Pictures from the 2013 British & Irish Lions Tour in Hong Kong, Pictures of Hong Kong Sevens 2014, Pictures of Hong Kong Sevens 2013, Pictures of Chartis Cup 2012 and Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2012.

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