Thai Airways Partners Jim Thompson for New Royal Silk Amenity Kits

Dark/Light Mode (20/11/23)  Thai Airways collaborated with Jim Thompson for its new amenity kits designed exclusively for Royal Silk Class passengers travelling on routes of over four hours flying time, except for flights operated with A320 aircraft.

Crafted from biodegradable fabric, the new amenity kits are available in six different Jim Thompson prints that draw inspiration from diverse facets of Thai culture and natural beauty:

Thai Airways partners Jim Thompson for its new Royal Silk amenity kits

- Bupha is a vibrant ode to the Dendrobium orchid, which grows in abundance in Thailand;

- Mini Elephants pays homage to the iconic Thai elephant, showcasing these majestic creatures in a playful display;

- Porcelain takes cues from the historical connection between Portugal and China, with rich blue hues and enchanted creatures;

- Amphawa captures the timeless essence of a quaint riverside community in Samut Songkhram, embodying the serene canal homes and floating markets.

- Royal Garland echoes the deep-rooted tradition of crafting garlands as symbols of good fortune in Thai culture; and

- Yatra showcases the grandeur of elephant processions, a sight reserved for special occasions. Each print offers passengers a delightful tapestry of Thai experiences.

Each amenity kit, which signifies the first extensive collaboration between the national carrier and Jim Thompson on such a grand scale, includes a selection of amenities such as a biodegradable toothbrush, socks, aromatherapy roller, lip balm, hand lotion, and more.

“In partnership with Jim Thompson, we are pleased to introduce the new THAI amenity kit for the Royal Silk Class passengers

“Our kit has been curated with a focus on comfort, luxury and sustainability. This not only allows our passengers to journey with convenience and style but also reaffirms our commitment to eco-friendly practices and reducing single-use plastics. With many amenities in the kit crafted from biodegradable materials, Jim Thompson's exclusive prints ensure we preserve Thailand's aesthetics,” said Chai Eamsiri, CEO, Thai Airways. “Join us in experiencing the perfect blend of Thai elegance and sustainability through our innovative kit. In addition, to further promote this collaboration, THAI Royal Orchid Holidays has prepared a tour package to those who are interested in joining an exclusive trip, inspired by one of the fabric patterns of the amenity kit bag, Porcelain. The trip includes visiting a Chinese community and key historical attractions such as Wat Phanan Choeng and Wat Rachaburana in Ayutthaya province. The sale will start in December 2023.”

The collaboration with the national airline to enhance the global travel experience further underscores Jim Thompson's commitment to innovate and expand its offerings beyond its world-renowned Thai silk heritage under the new “Beyond Silk” tagline.

“This amenity kit symbolizes a remarkable partnership, as both brands share a common objective of elevating Thailand's presence on the international stage, all while staying committed to their authentic roots,” said Frank Cancelloni, Group CEO at Jim Thompson. “Jim Thompson epitomizes Thai craftsmanship and artistic expression, while Thai Airways represents the nation's service excellence and cultural heritage as its national airline. We are honoured to partner with Thai Airways and, at the same time, enable passionate world travellers to savour a fusion of traditional Thai grace and contemporary design.”

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