Virgin Australia Upgrades Retailing Strategy with Sabre Air Price and Ancillary IQTM Solutions

Dark/Light Mode (20/09/23)  Virgin Australia is upgrading its retailing capabilities so that they better support the airline's growth objectives, through an expanded partnership with Sabre.

Under the agreement, Virgin Australia will deploy Sabre Air Price IQTM  and Sabre Ancillary IQTM - two intelligent retailing solutions from Sabre's retail intelligence suite that are designed to help airlines increase traveler satisfaction and improve revenue management optimization.

Powered by Sabre Travel AITM, the two solutions will enable Virgin Australia to use flight and market insights combined with advanced machine-learning models to move from static pricing rules to intelligent real-time airfare and ancillary offers.

“We’ve had a strong and highly successful relationship with Virgin Australia for many years, so we’re delighted to build on that foundation with this augmented agreement,” said Roshan Mendis, Chief Commercial Officer, Sabre. “Adding this suite of solutions will enable Virgin Australia to step into the future of modern airline retailing and demonstrates that Sabre technology is the choice of ambitious, future-focused airlines.”

Virgin Australia Airbus A320

The airline has also renewed its multi-year distribution agreement with Sabre to ensure Sabre-connected travel agencies can continue to shop, book and service Virgin Australia’s air and ancillary offers with speed and scalability.

“Virgin Australia guests sit at the heart of our business and it’s essential that our technology partners, like Sabre, can support us in delivering value and choice to customers,” said Dave Emerson, Chief Commercial Officer, Virgin Australia. “Our deeper alliance with Sabre will enable us to create better offers for customers, and then have the mechanism to ensure the right travel buyers and travelers can access them.”

Since relaunching in 2020, Virgin Australia today operates flights to 42 domestic and seven international destinations.

The carrier already uses an extensive portfolio of Sabre solutions, including Sabre’s Passenger Service Solution (PSS), Fares Manager, E-commerce platform and Network Planning tools, as well as Sabre’s Revenue Optimizer and Dynamic Availability solutions.

Now, the airline has added a powerful new set of artificial intelligence-driven Sabre tools to its technological arsenal as part of its ambitious future-focused strategy.

“We’re very excited to bring our new Retail Intelligence suite to Virgin Australia through this new deal. Our innovation partnership with Google is enabling us to deliver unique value to airlines and, in turn, to their passengers,” said Garry Wiseman, Chief Product Officer, Sabre. “Adding these new solutions reflects Virgin Australia’s ambitions to move towards a continuous pricing model; delivering truly personalized experiences, while enhancing their marketplace position.”

Sabre Travel AI is powered by state-of-the-art AI technology and advanced machine-learning capabilities from Google. Sabre is integrating this proprietary technology into existing and new solutions to help customers deliver highly relevant and personalized content more quickly, thus creating expanded revenue and growth opportunities.

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