IHG Opens Third Hotel Indigo in Australia

Dark/Light Mode (23/08/23)  IHG has opened the third Hotel Indigo in Australia, the Hotel Indigo Melbourne on Flinders.

The opening of the boutique lifestyle hotel marks the debut of Hotel Indigo in Melbourne on one of the city’s most iconic roads.

Flinders Lane runs the entire length of the city and is a prominent feature in the bustling CBD. The eastern end is home to the city’s most renowned restaurants while the western end pays homage to its seafaring and gold mining heritage with amazing architecture, warehouses and hidden historical gems.

The hotel, owned and operated by Pro-invest Group, features 216 guest rooms which have been inspired by the intriguing and colourful legends of its Flinders Lane neighbourhood, primarily the internationally acclaimed fashion photographer, Helmut Newton whose original studio was nearby.

Newton became one of the most famous fashion photographers in the world, known for his edgy work that featured the likes of Grace Jones, David Bowie and Andy Warhol.

Room at Hotel Indigo Melbourne on Flinders

Newton’s work was a muse for the hotel’s design and guests will see fashion, art and runway combine with interiors paying homage to the photographic art form – starting with a dramatic lobby-gallery space and lounge filled with collected pieces and a specially designed selfie booth for guests to capture their own Newton-esque memory.

The ‘lights, camera, action’ themed design by Australian-firm Suede Interiors continues throughout the guest rooms featuring commissioned works by local artists, work desks and city views across a patchwork of heritage and new buildings.

A mezzanine level fitness centre with body weight powered equipment will open in October, whilst meeting and event facilities for up to 200 guests are scheduled to be ready in early 2024.

“We’re confident our intriguing Flinders Lane neighbourhood, the Helmut Newton inspired styling and stories of the city artfully weaved into everything we do will fascinate and inspire our guests to discover Melbourne in new ways,” said Joseph Simmons, the hotel's GM. 

With 143 open and 128 in the pipeline globally, Hotel Indigo is one of the world’s fastest growing boutique lifestyle brands.

Hotel Indigo Melbourne on Flinders joins Hotel Indigo Brisbane City Centre and Hotel Indigo Adelaide Markets, with Hotel Indigo Sydney Potts Point set to open by the end of the year.

“No two Hotel Indigos are alike, and with Melbourne as its neighbourhood inspiration Hotel Indigo Melbourne on Flinders will be an exceptional example of the brand’s culturally rich boutique offering as we continue to evolve IHG Hotels & Resorts’ Luxury & Lifestyle category – from the hotel’s intriguing art and fashion-led design to its culinary offering built around the unique tale of Melbourne’s Flinders Lane,” said Matt Tripolone, Managing Director, IHG Hotels & Resorts – Australasia & Pacific.

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