Accor Hotels in Australia to Feature Peloton
Bikes
(24/08/23)
Following the successful global launch of Peloton
Bikes at
select Accor hotels last year, an expanded agreement will see
Peloton Bikes installed at more than 50 of Accor’s most popular
hotels, resorts and apartments in Australia.
Plus, in the first of its kind program in
Australia and for a limited time, guests will be rewarded for
working out with Peloton - with the ability to earn 100 ALL -
Accor Live Limitless Reward points when they workout on the
Peloton Bike or the Peloton App during their stay at one of the
participating Accor hotels, including Mövenpick Hotel Melbourne on
Spencer, Pullman Sydney Hyde Park, Sofitel Sydney Darling Harbour,
Novotel Perth Murray Street, and Peppers Soul Surfers Paradise.
Guests simply need to show their workout in the
Peloton App at the hotel front desk or in the gym, scan the QR
code provided and register for the offer prior to check-out.
At all participating Accor properties, guests
will be able to continue their health and fitness routines during
their stay. Whether it's mirroring a
strength workout from the Peloton App to the in-room TV, enjoying
a cycling class in the hotel gym on the Peloton Bike, or taking an
outdoor walk or run around a new location via the Peloton App,
there’s something for every Accor guest to enjoy.
“Whether Aussies are travelling for work or
leisure, our research tells us that they’re making health and
wellness a priority. We’re thrilled to introduce Peloton to more
Australian travellers and also provide the vibrant community of
Australian Peloton Members access to Peloton while they’re staying
at Accor hotels across the country,” said Amanda Gilmore, Country
Manager - Peloton Australia. “With expert instructors,
thousands of classes and a Member community by your side when you
need it, Peloton offers an expansive range of classes that are
adaptable for every level and ability, so you can get a workout
boost whether at home, or travelling.”
To support the expanded launch, Peloton and Accor
commissioned research with YouGov to uncover Australians’
attitudes to health and fitness while travelling for work or
leisure. The findings revealed that maintaining their current
fitness regime when travelling is important to Australian
travellers, with:
- Two in three Aussies (66%) surveyed said that
maintaining their health and exercise regime when on holidays was
important to them, with Millennials more likely than Gen Z and Gen
X to say sticking to their regime is extremely important (37%
compared to 21% and 24%, respectively).
- When it comes to business travel specifically,
among the 50% of Aussies who travel within Australia for work, 76%
- the equivalent of 7.5 million people - said that maintaining
their health and exercise regime when travelling was important to
them. In relation to what Australians are looking for when staying
at a hotel for work or leisure, the majority (68%) would prefer to
exercise using hotel facilities when they are in a new
destination, with many stating that the opportunity to try new
fitness experiences would enhance their stay.
- Two in three Gen Z and Millennials (67%
respectively) agree that the opportunity to try new fitness
experiences is likely to positively impact the quality of their
hotel stay.
- Two thirds
of Gen Z (66%) admit they would be motivated to maintain their
health and fitness goals while staying at a hotel if by doing so
they could earn loyalty points and incentives towards their next
holiday experience, which is more likely than Gen X (54%) and Baby
Boomers (32%).
- Two-in-three Aussies (65%) who travel domestically
for business share this sentiment, with 30% of business travellers
saying they would be much more motivated.
- 75% of people surveyed
said that due to the rising costs of living, they would be more
likely to book their next hotel stay using loyalty points and
programs that provide access to discounts and promotional deals.
“At Accor, we’re always looking at how we can
integrate health and wellbeing in meaningful ways throughout the
customer journey, to deliver an authentic and holistic wellness
offering. We want to provide guests with an added incentive to
keep up their fitness while they stay with us, which is why we’re
delighted to introduce the first ever ALL Reward points promotion
for Peloton workouts completed in our hotels. Every point earned
can be redeemed with Accor or one of our partners, and make a real
difference to our guests’ wellbeing,” said Sarah Derry, Chief
Executive Officer, Accor Pacific.
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