American Express Publishes Global Travel Trends Report for 2023

Dark/Light Mode (27/03/23)  American Express' Global Travel Trends Report for 2023 highlights four global trends inspiring people to travel this year:

- The Rise of “Set-Jetting”: Popular movies, TV shows and social media are inspiring people to travel to places they see onscreen, like Italy, Paris, Yellowstone, and London;

- Delicious Destinations: From top restaurants to local favorites to cooking classes, people are choosing their next destination based on what they’ll eat;

- A Wellness Wave: Restorative vacations are on the rise as travelers prioritize self-care and mental and physical health; and

- Traveling Off the Beaten Path: Travelers want to discover hidden gems and support the local community when they visit.

American Express' Global Travel Trends Report for 2023 highlights

The report, based on survey data from travelers from the United States, Australia, Canada, Mexico, Japan, India and the United Kingdom, found that more than half (52%) of respondents say they plan to take more trips this year than last year and 50% of respondents are planning to spend more money on travel in 2023 than 2022.

84% of Gen Z (those born between 1997 and 2012) and Millennials (born between 1981 and 1996) surveyed would rather take a dream vacation than purchase a new luxury item, and 79% agree that travel is an important budget priority. The term Gen X refers to those born between 1965 and 1980, while Boomers refers to people born between 1946 and 1964.

Top insights from American Express Travel’s 2023 Global Travel Trends Report include:

Pop culture and social media are influencing the rise of “set-jetting”, especially among younger travelers.

- 75% of respondents agree that they have been inspired to travel to a specific destination by social media;

- 70% of Gen Z and Millennials surveyed agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie; and

- 46% of Gen Z and Millennials surveyed say they have been inspired to travel to a destination because of Instagram.

From visiting top restaurants and local favorites to taking a cooking class, food has a huge impact on where people travel.

- 81% of respondents agree that trying local foods and cuisines is the part of traveling they look forward to the most;

- 66% of Gen Z and Millennials surveyed agree that they get most of their eating-while-traveling inspiration from social media; and

- Nearly half (47%) of Gen Z and Millennials surveyed agree that they have planned an entire trip around visiting a specific restaurant.

Prioritizing self-care is leading to a rise in restorative vacations.

- 73% of respondents are planning vacations to better their mental, physical, and emotional health this year; and

- 60% of Gen Z and Millennials surveyed say they go out of their way to book hotels that offer spa and wellness services.

Travelers want to discover hidden gems and support the local communities they visit.

- 85% of respondents want to visit a place where they can truly experience the local culture; and

- 78% of respondents are interested in going on vacations that support local communities in 2023.

“Vacations are precious and travelers are prioritizing personalized itineraries built around their passions, from planning an entire vacation for a single dinner reservation to getting the perfect video for TikTok,” said Audrey Hendley, President of American Express Travel.

The American Express Travel 2023 Global Travel Trends Report can be viewed in full here or downloaded as a 3.45MB, 7-page .pdf here.

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