Emirates Becomes Official Airline of Etoile
Sportive du Sahel
(28/06/23)
Emirates has signed a sponsorship deal with Etoile Sportive du Sahel, one of the most decorated football
clubs in Tunisia, to become the official airline
of the club starting from the 2023-24 season.
In addition to football, Emirates will also support
the main indoor sporting teams which includes basketball,
volleyball and handball.
Emirates’ branding will be prominently
placed on the Etoile Sportive du Sahel Club’s first team jerseys,
training kits, as well as all indoor sports kits from the start of
the 2023-2024 season.
The airline will also enjoy a wide-range
of other benefits including: advertising and branding rights in
the club’s stadium and indoor sports facilities, digital and
social media activation rights, hospitality, meet and greet access
to the athletes, and prominent visibility across the Sousse
Olympic Stadium, training ground and indoor sports arena.
“This collaboration signifies our shared
passion for the beautiful game and our mutual dedication to
fostering the growth of football in Tunisia and beyond,” said M
Othman Jenayah, President of Etoile du Sahel. “We
are proud to have the world’s largest airline, Emirates as the
official sponsor of Etoile Sportive du Sahel. This partnership
marks a momentous milestone in our club's history, as we proudly
display the renowned Emirates brand on our jerseys. We are excited
to join forces with a global company that shares our commitment to
excellence, both on and off the field. Emirates' support
and recognition of Etoile Sportive du Sahel is a testament to our
club's remarkable legacy and this partnership not only strengthens
our position as a prominent force in African football but also
amplifies our visibility on an international scale.”
Having won more CAF
trophies than any other Tunisian team, the club has been crowned
the top title of CAF Champions League, has earned 2 CAF Super Cup
titles, 4 CAF Confederation Cup titles and 2 African Winners' Cup.
It has been listed as one of the most valuable football clubs
in Africa and one of the most widely supported teams in the
continent.
Emirates currently supports an impressive roster
of high profile football clubs and events including Arsenal FC, Olympique Lyonnais, Real Madrid FC, AC Milan, Olympiacos FC, S.L
Benfica, The Emirates FA Cup, and the Asian Football
Confederation.
“We are
pleased to partner with Etoile Sportive du Sahel, a football
powerhouse in Africa, and a formidable force in international
basketball,” said Badr Abbas, Senior Vice President, Commercial
Operations, Africa, Emirates. “Amplifying our brand message on jerseys across their
different sports divisions will help to create more meaningful
connections with sports fan bases in Tunis and across Africa. Our
partnership with Etoile du Sahel is also a testament of our
support and long-standing involvement with football and we’re also
keen to connect with fans of indoor sports including basketball,
volleyball and handball that are fast gaining popularity in
Tunisia. Etoile du Sahel has great local and regional appeal, and
as a brand, we’re proud to bring together ardent fans and teams,
expand the reach of the club, while nurturing upcoming talent.”
Emirates has
been serving Tunisia for the past 17 years, and since its
inaugural operation has carried over 1.64 million passengers on
the route.
The airline currently operates a daily flight to
Tunisia using Boeing 777-300ER aircraft.
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