Vietnam Airlines Signs MOU with Visa to Advance Digital Transformation

Dark/Light Mode (30/06/23)  Vietnam Airlines has signed a Memorandum of Understanding with Visa aimed at enhancing the customer experience throughout their journey while also improving the airlines’ digital capabilities.

As part of the deal, both Visa and Vietnam Airlines are committed to collaborating on other opportunities, including enabling digital acceptance capabilities and leveraging Visa Consulting Analytics to create clear customer segments whilst analyzing customer spending behavior to identify areas for improvement.

“Visa constantly strives to reaffirm our commitment to enhancing cashless payments in Vietnam, and our partnership with Vietnam Airlines is an important step toward this goal,” said Ms. Dung Dang, Visa Country Manager of Vietnam and Laos. “We are particularly excited to launch our unique co-branded product with Vietnam Airlines and enhance digital capabilities in the near future. By working together, we will ensure that passengers can enjoy a convenient, secure digital experience throughout their journey.”

Vietnam Airlines B787-9 reg: VNA861 at LHR in June 2023. Picture by Steven Howard of TravelNewsAsia.com

Vietnam Airlines is working to become a digital transformation leader in ASEAN and the country’s first digital airline by 2025, focusing on three key factors: digital technology, digital data and digital culture.

“As we progressively reinstate and establish new routes that link Vietnam with the rest of the world, we eagerly anticipate collaborating with Visa, the word leader in digital payments, to guarantee a convenient and secure digital payment experience for all our passengers,” said Nguyen Sy Thanh, Director of Lotusmiles, Vietnam Airlines. “This partnership with Visa signifies a significant milestone on Vietnam Airlines' digital transformation expedition, encompassing not only operations, services, and customer care but also the creation of a comprehensive and triumphant digital ecosystem.”

According to the 2022 Visa Consumer Payment Attitudes Study, over half of Vietnamese consumers have taken a trip since 2021, with popular overseas destinations including Japan, Australia and South Korea. A majority, meanwhile, plan to travel in the next year, indicating strong demand for convenient flight options. Notably, 48% of Vietnamese respondents expect overseas travel to go fully cashless moving forward, highlighting a widespread desire to pay for travel through digital methods.

Results from Visa Green Shoots Radar research from September 2022 shows promising positivity among Vietnamese consumers regarding the current and future health of Vietnam’s economy. For example, 68% of Vietnamese believe the economy is better compared to during the pandemic, while 84% believe it will be better in a year. Another 23% of Vietnamese respondents believe their travel plans will be unaffected by rising prices in the sector.

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