Korean Air Becomes Official Partner of National eSports Team

Monday, 31 July 2023

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Korean Air Becomes Official Partner of National eSports Team

(31/07/23) Korean Air has become an official partner of the Korean national esports team for the 19th Asian Games in Hangzhou, China.

Whilst esports was included as a demonstration event at the 2018 Asian Games in Jakarta, Indonesia, the medals were not counted in the official tally, meaning that esports will officially make its debut at the Asian Games in September.

The Hangzhou Asian Games will feature 19 top League of Legends teams from the continent with all matches, until the final, being played in a best-of-three format. The gold and bronze medal matches will be contested in a best-of-five format.

Korean Air A220 and A330 aircraft. Picture by Steven Howard of TravelNewsAsia.com

A total of seven games - FIFA Online 4 (made by EA SPORTS), PUBG Mobile and Arena of Valor (Asian Games versions), Dota 2, League of Legends, Dream Three Kingdoms 2 and Street Fighter V: Champion Edition - will be included in the esports category at the 2023 Asian Games in Hangzhou.

Korean Air plans to use the event to promote the its brand to fans and players from around the world by engaging in various marketing activities around the games and by having its logo displayed on the official uniforms of the national esports team.

Korean will also launch social media campaigns to offer esports fans in Korea a chance to win tickets to the games.

During the 15 days of competition at the Hangzhou Asian Games, athletes will compete for 483 gold medals in 40 sports including swimming, archery, athletics, badminton, baseball and softball, basketball, boxing, etc.

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