Minor Expands Dollars for Deeds CSR Programme to Avani Hotels & Resorts in Asia

Dark/Light Mode (04/12/23)  Thailand's Minor Hotels first introduced Dollars for Deeds almost a decade ago with Anantara and is now expanding the CSR programme to another of its rapidly growing brands, Avani Hotels & Resorts.

Dollars for Deeds empowers guests to support various worthy causes, including children's hospitals in Laos, disability organisations in Bali, elephant foundations in Thailand, and coral reef protection programmes in the Indian Ocean.

Guests of Avani hotels in Asia can now participate in this opt-out initiative by contributing one dollar per night of their stay, with parent company Minor Hotels matching each donation dollar for dollar.

By joining the pledge, Avani allows guests to give back to the communities and environments they've encountered during their travels across Asia.

Dr. Nissa Mututanont, GTAEF's Head Elephant Veterinarian

In Laos, Avani+ Luang Prabang is working closely with the Lao Friends Hospital for Children to help treat over 35,000 children annually. The Dollars for Deeds programme ensures that for every one night stay, the hotel generates the equivalent of either 50 ampoules of vitamin B1 to combat life-threatening diseases, a casting kit for broken and fractured bones or a doctor’s appointment to help provide life-saving diagnoses.

"We value the robust connections with our partners who consistently contribute to the cause of saving young lives," said Pierre Boismard, Director of Development at the Laos Friends Hospital for Children. "Avani+ Luang Prabang has emerged as a key contributor within this community through its Dollars for Deeds programme, and we are immensely thankful for the hotel’s support. During the autumn season, team members from Avani+ Luang Prabang actively participated in the local Run for Children half marathon. Their aim was to raise awareness and generate additional funds for the Lao Friends Hospital for Children."

Avani Seminyak Bali Resort is helping the Annika Linden Centre provide care for children with disabilities.

Since its launch in 2013, the centre, which houses three key disability organisations, has had a significant impact on the lives of thousands of people with disabilities across Indonesia.

Avani’s Dollars for Deeds contributions will go towards physiotherapy and rehabilitation sessions, including mobile services to reach those in need in remote areas, as well as economic empowerment through inclusive employment opportunities. In addition, guest donations will help support those with physical disabilities by providing much needed prosthetics, orthotics and wheelchairs.

From Phuket to Pattaya, each of Avani’s eleven properties in Thailand is contributing to the Golden Triangle Asian Elephant Foundation (GTAEF) in Chiang Rai, the Mai Khao Marine Turtle Foundation in Phuket and the Princess Sirindhorn Craniofacial Center at Chulalongkorn Hospital in Bangkok.

The Dollars for Deeds programme is also supporting the Kianh Foundation in Vietnam by providing care and vocational training for disabled children, and a coral reef protection programme is underway in Baa Atoll at Avani+ Fares Maldives Resort.

"I’m very proud that, thanks to the enthusiasm of the Avani teams, Dollars for Deeds can now provide much needed support to more great causes throughout the region," said John Roberts, Group Director of Sustainability & Conservation for Minor Hotels.

With the continued expansion of Avani Hotels & Resorts around the globe, there is scope for the Dollars for Deeds programme to become a brand-wide initiative in 2024 with further support of local charities and wildlife organisations across Europe, Africa, Australia, the Middle East and beyond.

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