AirAsia Partners #BeyondTheGames Initiative in Support of Cambodia 2023

Thu, 4 May 2023

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AirAsia Partners #BeyondTheGames Initiative in Support of Cambodia 2023

(04/05/23) AirAsia has partnered the #BeyondTheGames initiative under the Union of Youth Federations of Cambodia (UYFC) in support of the Kingdom hosting the upcoming Southeast Asian (SEA) Games 2023 from 5 to 17 May in Phnom Penh.

Cambodia 2023 is the first SEA Games to be hosted by the Kingdom.

AirAsia has signed a Memorandum of Understanding with #BeyondTheGames that encompasses commercial collaboration, including integrating AirAsia’s branding across the campaign.

The popular low cost airline has also unveiled a #BeyondTheGames livery which will be flown across AirAsia Malaysia’s (AK) extensive domestic and international routes, especially in the ASEAN region.

AirAsia Malaysia has placed a #BeyondTheGames livery on an A320

The livery was unveiled by Vissoth Nam, AirAsia Cambodia CEO, in the the presence of His Excellency Sok Sabayna, Executive Director of #BeyondTheGames campaign and Under Secretary of State of Ministry of Education, Youth and Sports, and Mrs. Laurence Erbs, General Manager of Phnom Penh International Airport.

“For Cambodia to be the host for the first time of the 32nd SEA Games and 12th ASEAN Para Games, it is an opportunity for Cambodia to promote the two sporting events and through the 32nd SEA Games and the 12th ASEAN Para Games, we are able to showcase our national pride and prestige to the world,” said His Excellency Sok Sabayna.

AirAsia Malaysia (AK) currently flies 22 weekly flights to Cambodia from Kuala Lumpur to Phnom Penh and Siem Reap.

“Sport is a universal language that brings people together regardless of origin, culture, religion, and customs. As the people’s airline, AirAsia has supported many sporting initiatives and partnerships over the years, including previous SEA Games,” said Vissoth Nam. “We are proud to be able to champion the #BeyondTheGames initiative for 2023 and be part of the historical SEA Games in Cambodia together with the people from all over the region. The most-awaited sporting event is a good example of what the region can achieve, and we are thrilled to have this opportunity to promote the vision of unity through greater connectivity. We look forward to flying the A320 aircraft boasting the #BeyondTheGames campaign with its tagline “Hearts Beat in Sync” all over the region beyond the games.”

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