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Tuesday, 6 June 2023

IHG Working with Apple to Enable AirPlay in Hotel Rooms

(06/06/23)  IHG has partnered with Apple in a move to enable AirPlay in hotel rooms.

AirPlay will begin to roll out at select IHG hotels globally before the end of 2023, giving guests the ability to seamlessly share content from their iPhone or iPad to their guest room TV.

Once AirPlay is available, hotel guests will simply need to scan a QR code unique to the TV in their room to enjoy a personalized entertainment experience on the TV.

AirPlay allows guests to stream, control, and share videos, photos, music and more from their iPhone or iPad to the TV, so they can watch popular streaming services, rehearse presentations, enjoy vacation photos and more, in the comfort of their hotel room.

Premier Runway Room at Crowne Plaza Changi Airport in Singapore. Click to enlarge.
Premier Runway Room at Crowne Plaza Changi Airport in Singapore

"Working together with Apple to introduce AirPlay to our IHG Studio platform later this year marks another significant milestone in our ongoing commitment to enhance the guest experience. This technology will provide seamless connectivity and personalized entertainment options," said George Turner, Chief Commercial & Technology Officer, IHG Hotels & Resorts. “Whether traveling for business or leisure, our guests can now enjoy the convenience of streaming directly from their iPhone or iPad to our in-room technology, creating a home-away-from-home environment like never before."

With 85 percent of U.S. households having at least one video streaming subscription, IHG recognizes the growing demand for enhanced entertainment options.

The streaming industry is projected to reach a value of $330 billion by 2030, further emphasizing the significance of providing guests with seamless streaming capabilities during their hotel stays.

With AirPlay in IHG hotel rooms, guests can pick up watching their favorite shows and movies, right where they left off, and will not need to worry about remembering to log out of their account when they leave.

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