Sabre Signs Multi-Solution Agreement with Taipei-Based Travel Agency

Thu, 9 November 2023

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Sabre Signs Multi-Solution Agreement with Taipei-Based Travel Agency

(09/11/23) Sabre has signed a multi-solution agreement with Richmond International Travel & Tours, a rapidly growing Taiwan-based travel agency.

Richmond has selected a suite of complementary Sabre solutions that will help the company to enhance the booking experience for customers, whilst also improving operations.

“We’re thrilled to join forces with Sabre as the Taiwanese tourism industry continues to recover, and we push ahead with our ambitious business growth plans,” said Mr. Chico K.S. Chen, Chairman, Richmond Tours. “This agreement will enable us to provide our customers with a seamless and personalized travel booking experience, delivering exceptional travel services for our travellers, while saving agent time with each transaction.”

From left: Simon Lee, GM - Sabre Taiwan; Chico K.S. Chen, Chairman, Richmond Tours; Charles Lee, Regional Director, Sabre Asia Pacific; and Richi Chen, CIO, Richmond Tours.

Sabre Red 360, Sabre’s flagship travel agency workflow, will empower Richmond’s agents with a comprehensive and intuitive platform, enabling them to efficiently create, shop and service a full spectrum of bookable content.

Bargain Finder Max, Sabre’s advanced airfare shopping solution, will enable agents to access competitive airfares and offers to deliver optimal itinerary options to customers within seconds.

Sabre TicketExpress automates the entire pricing and ticketing process along with Automated Exchanges which automatically searches and reprices ticket exchanges. Benefits include improved operational efficiency, reduced operational costs, employee training, and ticket transaction times.

The Taipei-based company will also use Sabre APIs to enable easy integration of travel content from Sabre.

“We’re incredibly excited to embark on this new strategic relationship with Richmond Tours,” said Brett Thorstad, Vice President, Sabre Travel Solutions, Agency Sales, Asia Pacific. “Sabre is committed to delivering innovative solutions that empower travel agencies to thrive in dynamic and competitive markets. Richmond Tours’ decision to utilize our technology extends our growing footprint in the Taiwanese marketplace while underscoring the value and efficiency our solutions bring to the travel industry.”

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