Travelport Enhances Platform with AI and ML-Powered Content Curation Layer

Thu, 11 July 2024

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Travelport Enhances Platform with AI and ML-Powered Content Curation Layer

(11/07/24) Travelport has implemented a tool designed to help agencies provide the fastest and best possible service to customers.

As the latest enhancement to the Travelport+ platform, Content Curation Layer (CCL) uses artificial intelligence (AI) and machine learning (ML) to trawl billions of trip options and quickly deliver a range of intuitive search results to travel agency partners worldwide.

“Travelport’s role in the increasingly complex travel industry is to take millions of pieces of disparate information and make it simple for both travel agencies and providers to understand, search, sell and service,” said Greg Webb, Chief Executive Officer at Travelport. “We believe AI and machine learning are powerful tools to do just that. The Content Curation Layer will allow travel agencies to provide travelers the right range of normalized, enriched, bookable content at speed, via a singular search screen. Used for all content sources (LCC, EDIFACT, NDC, hotel, car, etc.), the CCL allows agents to compare apples to oranges in an apples to apples way.”

Screenshot of Travelport+'s Content Optimizer

CCL uses AI and ML to sift through aggregated, multi-source content and identifies the most relevant offers for each traveler to create a faster, more intelligent search experience for the agent.

The technology layer simplifies the delivery of retail-ready content to agencies and helps them curate options that are most desirable for their customers.

One of the key features of CCL is the Content Optimizer, a new Travelport+ product that offers agency customers greater control over all content types, including both traditional and NDC content. With the ability to apply agency-specific rules, agencies can use Content Optimizer to tailor search options and results, enhance revenue optimization and mitigate content choice overload.

“Our travel agency partners know their travelers well, and Content Optimizer gives agencies the ability to set their own rules and customize the type of results that are prioritized,” Webb added. “This innovative product offers agencies more control of their content, with the support of AI to save agencies more time and money.”

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