Singha Estate Partners Ascott for Rebranding of Two Hotels in the United Kingdom

Dark/Light Mode (14/08/24)  S Hotels and Resorts, the hospitality arm of the Singha Estate international property development company, has partnered with Ascott, the lodging business unit of CapitaLand Investment, to reposition two properties in the United Kingdom under Ascott's Unlimited Collection brand.

As part of the deal, Mercure Edinburgh City Princes Street Hotel in Scotland and The Grand Hotel Leicester in England will be rebranded under The Unlimited Collection.

Privilege Room at Mercure Edinburgh City Princes Street Hotel

“Ascott is delighted to collaborate with leading Asia-based companies, Singha Estate and S Hotels & Resorts, to make our mark on the hospitality sector in Europe, a key market in Ascott’s global expansion,” said Kevin Goh, Chief Executive Officer for Ascott and Lodging, CapitaLand Investment. “We are honoured that the owners have identified two of their iconic hotels to be part of The Unlimited Collection, a curated selection of storied hotels with distinct cultural charms that responds to growing guest demand for authentic local experiences. We will leverage Ascott’s established conversion capabilities to swiftly bring both hotels to market while preserving their original characters. We look forward to continuing our support for the owners with our diverse portfolio of brands, tailored solutions and in-market knowledge, exemplifying the strengths of Ascott’s flex-hybrid hotel-in-residence model.”

By the end of 2024, the 169-key Mercure Edinburgh City Princes Street Hotel, located in the historic heart of Scotland’s capital city, will be rebranded as Mount Royal Hotel Edinburgh by The Unlimited Collection.

The Grand Hotel Leicester will be known as The Grand Hotel Leicester by The Unlimited Collection from Q2 2025, welcoming guests to experience the opulence of the Grade II-listed Victorian building that has played host to several historic events. The hotel’s 104 rooms and suites, restaurant and extensive conference facilities will undergo refurbishment before reopening.

“Partnering with a strong hospitality company like Ascott is a great strategic move for Singha Estate and S Hotels & Resorts. These iconic buildings play a pivotal role in our UK strategy, and I am confident that, under The Unlimited Collection umbrella, they will fully realise their potential as investment properties,” said Michael Marshall, Chief Executive Officer, S Hotels & Resorts. “The Unlimited Collection is known for unique designs that showcase the heart and soul of the destination, making it the perfect match for our hotels in Edinburgh and Leicester. The rebrandings are key to the success of our overall UK strategy, positioning us to achieve our financial goals for 2024 and beyond. Looking ahead, we anticipate expanding our partnership with Ascott to include hotels in two additional key UK cities, aiming to increase RevPAR by up to 30% by 2026 compared to 2023 levels.”

S Hotels currently has a portfolio of 26 hotels in the United Kingdom.

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