Marriott to Significantly Expand Portfolio of
Hotels in France
(17/06/24)
Marriott has unveiled plans to add at least 10
more properties with over 1,000 rooms to its portfolio of hotels
in France by the end of 2025.
In France, the company currently has a portfolio
of 69 properties with over 12,000 rooms across 16 brands and 29
cities, including Paris, Nice, Cannes, Lyon, Strasbourg,
Marseille, Reims, Lille, Bordeaux and Toulouse.
“We remain
focused on strengthening our presence in primary and secondary
markets in France in line with the strong demand we are seeing for
leisure and resort experiences, as well as for business travel,”
said Alexandra Goguet, Vice President of Development, France and
Benelux, Marriott International. “With our captivating portfolio of brands, world-class distribution
platform and Marriott Bonvoy, our award-wining travel program, we
continue to drive robust growth opportunities with owners and
franchisees in the market.”
Moxy Hotels is spearheading
growth in Marriott's select service brands with three anticipated additions: Moxy Annecy and Moxy Paris Clamart expected
to open this year, followed by the addition of Moxy Nice which
should open by the end of 2025.
Those three hotels will join nine other Moxy
hotels already operating in the country with close to 1,500 rooms.
Other expected
additions by the end of 2025 include Residence Inn by Marriott
Lille, Courtyard by Marriott Lyon East and Aloft Dijon, an
adaptive reuse project of a former post office in the city centre.
Marriott is also seeing opportunity for conversion
and adaptive reuse projects in the luxury space.
The company plans
to strengthen its luxury portfolio in France with the highly
anticipated opening of Hôtel du Couvent, a Luxury Collection
Hotel, Nice, an adaptive reuse project of a convent originally
built in 1604.
In collaboration with Studio Mumbai, Studio Méditerranée and Festen Architecture, the property has been
restored and will add 88 luxury guest rooms and suites to the
market with its anticipated opening in the summer of 2024.
In the premium segment, Marriott expects to open a
Tribute Portfolio Hotel in Mougins.
“Conversion and adaptive reuse
projects represent nearly half our properties expected to join the
Marriott portfolio in France by the end of 2025,” Goguet added. “These projects
allow us to add hotels in key locations in city centres and
demonstrate our expertise and flexibility in finding innovative
solutions to adapt existing buildings whilst creating fantastic
guest experiences.”
Marriott brands currently
present in France include The Luxury Collection, JW Marriott,
Marriott, Sheraton, Le Méridien, Westin, Renaissance, Autograph Collection, Tribute Portfolio, Design, Residence Inn by Marriott, Aloft, AC, Moxy, Courtyard by Marriott and Marriott Vacation
Club.
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