TransNusa Airlines Rebranding as a Premium Service Carrier

Dark/Light Mode (21/02/24)  TransNusa Airlines is rebranding itself as a premium service carrier.

Established in 2005, TransNusa stopped operations in 2020 due to complications created by the global pandemic and was then sold and saw the injection of new shareholders - PT Panca Global International Indonesia (51%) and Singapore-based Linkasia Airlines Group Ltd (49%) - and a new management team in 2022.

“Post COVID19, we initiated intensive market research. Based on the data obtained, we knew that traveller’s behavioural pattern had changed, specifically due to the pandemic. Our next step was to develop a customised business model for the targeted passengers. We implemented the business model on April 14th, with the launch of our first maiden international flight,” said Datuk Bernard Francis, CEO, TransNusa Group. “We want to offer our domestic and international passengers’ greater comfort and flexibility, hence the decision to rebrand ourselves globally.”

In April 2023, in line with the new business model expansion plan, TransNusa expanded its reach from domestic to international with the launch of its Jakarta – Kuala Lumpur route. The airline subsequently launched 3 more international routes: Jakarta-Singapore, Jakarta-Guangzhou and Jakarta-Johor.

TransNusa's fleet currently consists of 6 aircraft

Since launch, TransNusa has increased the flight frequencies to seven times a week to Singapore, Guangzhou, Guangdong, China and Johor Bahru, Malaysia and to 21 times weekly to Kuala Lumpur, 14 times weekly to Yogyakarta and 35 times weekly to Bali.

The airline carried over 1 million passengers between October 2022 and December 2023.

“Last year, we expanded our operations to include international routes and even became the second Indonesian airline to fly into China. We also managed to obtain all necessary approvals in a short timeframe from world-class Changi airport, reflecting the strong commitment we have towards safety, security, maintenance and aircraft performance measures,” Datuk Bernard said. “We have plans to further expand our international routes and we want to assist more passengers travel with ease to their destinations.”

On the domestic front, Datuk Bernard explained that as part of its domestic growth plans, TransNusa intends to establish another domestic hub.

“For the first two quarters, we hope to expand our domestic routes as well as establish another domestic hub,” said Datuk Bernard. “Since the take-over, TransNusa has been aggressively implementing plans that sets the airline apart from low-cost carriers through the comfort and flexibility offered as a premium service carrier. For our domestic and international flights, we not only provide premium services with competitive ticket prices in comparison to other low-cost airlines, but we have attractive new product bundles called Seat, Seat-Plus and Flexi-Pro. Our passengers will enjoy check-in baggage of between 15kg to 30kg, depending on the product purchased. For the highest package, Flexi-Pro, we provide more complete services such as 30kg free baggage, free to choose seats, free food and drinks, priority at check-in and boarding, no less interesting is passengers’ ability to be able to change the flight schedule without restrictions and obtain refund when needed.”

In addition to the ARJ21-700, TransNusa has configured its Airbus A320s with a 168-174 seat configuration, which allows for passengers to enjoy 30-31 inches of legroom.

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