Thai Airways Expands Partnership with Amadeus

Thu, 27 June 2024

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Thai Airways Expands Partnership with Amadeus

(27/06/24) Thai Airways has renewed and expanded its distribution agreement with Amadeus.

Thanks to the new deal, not only will Amadeus travel sellers in Thailand continue to get access to Thai Airways’ domestic content, the flag carrier’s website and mobile channels will also be upgraded with a more robust booking flow that enables travelers to switch devices throughout their journey and receive a smoother and more personalized shopping and travel experience.

“Thai Airways has long been an important and strategic partner of Amadeus,” said Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus. “We look forward to working hand in hand with the carrier on its transformation journey and are confident that our technology will continue to support Thai Airways’ growth ambitions and enable the carrier to achieve its business goals.”

Thai Airways A350-900. Picture by Steven Howard of TravelNewsAsia.com

The airline has also implemented Amadeus Travel Ready which enables international travelers to verify their travel documents such as passports and visas within the online check-in process, helping to save time at the airport.

In addition, Thai Airways will implement Amadeus Network Revenue Management to help it boost and optimize network revenue. Leveraging machine learning and customer choice modelling techniques, the solution enables Thai Airways to optimise routes, pricing and availability decisions.

Finally, the airline will use the Xchange Payment Platform (XPP) from Outpayce, Amadeus’ payments business. Through XPP, Thai Airways can accept payments globally by connecting to a wide range of specialist partners, for services like cross-border acquiring, authentication and fraud management.

“This is a major technology investment and upgrade for Thai Airways and will provide the building blocks of our business transformation. We’ll now be able to offer travelers a more modern and seamless booking experience whether they are visiting our website or searching for travel via our mobile app,” said Nuthaphol Amawatana, Head of Pricing and Revenue Management, Thai Airways. “We are also pleased to continue our content agreements with Amadeus and look forward to exploring new opportunities. Thai Airways is confident in its choice of Amadeus as a technology partner for the decades to come.”

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