IHG Unveils New Staybridge, Candlewood and Atwell Suites Prototypes in USA

Dark/Light Mode (29/03/24)  IHG has unveiled new prototype options for its Staybridge Suites, Candlewood Suites and Atwell Suites brands.

The new options are designed to emphasize space optimization and supplement, rather than replace, existing choices.

They offer owners and developers additional flexibility to find the best fit for their market and site including new build, conversion, dual brand or adaptive reuse properties.

Specific dimensions and exact key counts will vary for each property and brand, but prioritize the retention of identifiable and brand hallmarks, including ample in-room storage, kitchen space and common food and beverage areas.

Notable components of the new design options include:

Staybridge Suites

Staybridge Suites: The introduction of the new Smart Studio room configuration offers developers the option to include a slimmer room bay with a reduction from its current 16’ size to 13’. Engineered to house shorter-stay guests, this new room type could comprise as much as 25 percent of the overall room mix. These guest suites feature streamlined kitchen equipment and fixtures and optimized millwork cabinetry, while maintaining designated work, sleep and relaxation zones.

Candlewood Suites

Candlewood Suites: The Beacon 4.2 variation builds upon the strong performance of the brand’s most recent design introduced in 2019 by further optimizing land usage and generating new efficiencies through increased building density. With slimmer room bays (from 15’3” to 12’6”) containing a fully equipped kitchen and signature recliner, along with flexible room mixes, and designated social, semi-private and communal lobby working areas, the additional Candlewood Suites prototype offers the potential to add up to 12 keys on a similarly sized site.

Atwell Suites

Atwell Suites: Developers now can choose between two lobby configurations for Atwell Suites properties, with a new one storey, centrally loaded model available alongside the existing two-storey end loaded design while maintaining flexible work, lounge, and bar and dining spaces. An additional slimmer room bay option (12’6” versus 16’8”) includes a wet bar, sofa and work desk, and brings the potential to add up to 12 keys on a similarly sized site.

“IHG continues to build on our nearly three decades of leadership in the extended stay and suites space by evolving our prototype designs to increase owner value while offering the spaces and amenities short- and long-term travelers value most,” said Kevin Schramm, SVP of Development, Mainstream Brands – U.S. and Canada at IHG. “Our new concepts reflect guest and owner feedback, and enable new and existing owners to deliver our modern suite experiences – in various forms – to more markets without compromising consistency or quality.”

The new prototype options will be available by Q2 2024, with the first properties to feature them expected to open as early as 2025.

The designs are currently only open to U.S. properties, but allow for potential future adoption in Canada, the Caribbean and Latin America.

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