IHG Signs Franchise Agreement for a voco Hotel in Stockholm, Sweden

Dark/Light Mode (31/01/24)  IHG has signed a franchise agreement with Mogotel and development partner Revelop, to open a voco hotel in Stockholm, Sweden.

Expected to open in late 2024, the 201-room voco Stockholm Kista will have a restaurant and lobby bar, a variety of meeting and event spaces, a fitness room, rooftop spa, indoor swimming pool, and a rooftop garden.

The hotel will mark the group’s return to the Swedish market.

Lobby of the voco Stockholm Kista hotel in Sweden

“This project marks a significant milestone for us,” said Sabine Krievina, Member of the board, Director of Project Management at Mogotel Development Holding. “It's not just a new venture in Stockholm and Sweden; it's a new and exciting chapter in our story, as we start our cooperation with IHG Hotels & resorts. We're thrilled about the opportunity to bring the unique character of the voco brand into this dynamic city and look forward to making our mark in the heart of Stockholm.”

voco Stockholm Kista will be located in Kista in the northern region of Stockholm. Dubbed as Sweden’s Silicon Valley, Kista is home to the largest Information and Communications Technology (ICT) cluster in Europe.

The hotel will be situated adjacent to the Nordic Forum, one of Kista’s largest office redevelopments as well as telecoms company Ericssons Global Headquarters, making voco Stockholm Kista.

“We have seen significant growth momentum with our voco hotels brand since it launched in 2018 and this signing reinforces that we are on our way to reaching the brand’s global ambition of 200 properties in leading urban and leisure locations by 2028,” said Willemijn Geels, VP Development, Europe, IHG. “This milestone signing would not have been possible without our real estate partner Revelop as well as operating partner Mogotel – with whom this is another hotel signing with in recent months, following the announcement of Holiday Inn & Suites Budapest Centrale. We look forward to continuing to build a strong relationship with both partners as we explore new opportunities in the Nordics.”

voco Stockholm Kista will build on IHG Hotels & Resorts presence in the Nordics, which includes Crowne Plaza Hotel Copenhagen Towers in Denmark, as well as a portfolio of seven hotels in Finland.

Latest exclusive video interviews: Future of Air Travel - Interview with Sumesh Patel, President of SITA Asia Pacific; Miss International Queen 2024 (MIQ 2024) - Interview with Alisa Phanthusak, MD, Tiffany's Show Pattaya, Thailand; 16 HD Video Interviews from Routes Europe 2024 in Aarhus, Denmark; 9 HD Video Interviews from Routes Asia 2024 in Langkawi, Malaysia; Standard to Open Residences in Hua Hin and Phuket, Thailand; Video Interview with Amar Lalvani, Executive Chairman; 9 Exclusive Video Interviews from ASEAN Tourism Forum 2024 in Vientiane, Laos; 8 NTO Press Conferences from ASEAN Tourism Forum 2024 in Vientiane, Laos; 13 HD Video Interviews from World Travel Market 2023 in London, England; 5 HD Video Interviews from APG World Connect 2023 in Monaco, France; and 15 HD Video Interviews from Routes World 2023 in Istanbul, Türkiye.